4 SEO Mistakes To Try And Avoid

Many firms still see search engine optimisation as some sort of dark art, but, search engine optimization is really quite straight forward, its just about making sure that your web content material is correctly formatted to permit search engines like google to easily spider your web site, making sure the your content is unique and making certain that you just play within the rules laid out in the terms of service of major search engines like google and yahoo, below is a list I prepared of the most common SEO blunders I come across as a proprietor of an SEO Company. By avoiding the below practices you can be sure that your web site has the potential to rank well in organic results.

Drop down Box Navigation. Quite a few older web sites still use the drop down form type boxes as their principal and only means of navigation, this causes issues for spiders trying to crawl your website, if you are going to use this kind of navigation, then ensure that your website also has text hyperlinks as a backup and in addition add a site map so that engines like google have a list of the pages you want indexing to make use of as a guide.

Splash Pages. One of the most dreadful things you can do to your web site for SEO, not only that but studies show that web users find splash pages unnecessary and frustrating, in truth a small percentage of customers will really leave your web site as soon as the splash page shows. Reckon about going to the grocery store and finding a huge electrical door with a button on it saying “welcome to the supermarket, push the button to enter” would you be impressed? Probably not, more likely it would just aggravate the hell out of you! From the angle of an SEO it is even worse, splash pages generally consist of images with small or no to no textual content, because of this your domains most vital web page is ineffective and has no chance of ranking well for any competitive keywords.

Flash Navigation. Another terrible go SEO wise, while flash can look gorgeous, it’s for the best part unreadable to search engines like google, while it is right that Google can now read some data from flash files, the days when I would advise flash as a web sites primary and only form of navigation are still a long way off. If it’s a must to use flash as a primary form of navigation, then just remember to back it up with text links and an up to date site map.

Spammy Content. Unnatural and spammy content doesn’t go overlooked by todays search engines. Key phrase stuffing is a nasty practice that can hurt your web sites capability to rank well, if you have distress fitting all of your necessary keyword into a web page while retaining a natural feel to the content, then the very best rule of thumb is to make a new page for additional keywords. Remember that it is best to compose content for human readers and never spiders.

Looking for an SEO Company? Give High Impact SEO a ring, we deliver fantastic results and our fees are amongst the very best out there.

More from Post-View